Back-to-School Promotions 2025

Staff Guide: August Back-to-School Marketing Promotions

This document outlines our upcoming "Back-to-School" marketing promotions for August and early September, designed to help our members manage their back-to-school expenses and utilize our digital services.

Campaign Overview

During the month of August, we will be running three "Back-to-School" themed mini-promotions. These campaigns will primarily leverage digital strategies to engage our members.

Mini-Promotions:

• Digital Services Promotion: Focus on promoting our digital tools to help members with their financial management during the back-to-school season.
• Engagement Promotion: Celeste will lead fun, interactive back-to-school social media posts to increase member engagement.
• Lending Promotion: Highlight our personal loan products as a flexible solution for covering various back-to-school expenses.

Campaign Targets

Our primary audience for these promotions includes:

• Members with school-aged children (K-12 and college).

• Members who work in the education sector.

Promotion Strategies

The main goals of these promotions are to:

• Persuade members to learn more about our personal loan and digital service options.

• Encourage members to apply for a personal loan.

• Encourage members to sign up for additional digital services.

Campaign Timeframe

The "Back-to-School" campaign will run from August 1st to September 9th.

Marketing Channels & Materials

We will be utilizing various channels and materials to reach our members:

• Teller Cards: "Back-to-School Personal Loans" will be available.

• Statement Inserts: Same as the Teller Cards..

• Statement Message: 

                Headed Back to School? You'll Need The Right Tools!
                Books, Backpacks, Laptops and Gear For First Day Fun
                Finance With Us Before You Get On The Bus! 
                Visit Us Online beachmunicipal.org 

• Emails: Specific email campaigns will be deployed (refer to the Marketing Calendar for details).

• Flyers: Details to be announced (TBA).

Key Promotion Details

Personal Loan Promotion: Features & Benefits

Call to Action: Don't let the cost of back-to-school shopping add stress to your plate. Beach Municipal FCU is here to help you finance everything you need before you even get on the bus! We offer several personal loan options designed to fit your unique back-to-school needs:

• Unsecured Loans: Flexible loans that do not require collateral.

• Secured Loans: Loans backed by collateral, often with lower interest rates.

• Personal Line of Credit: A revolving credit line you can draw from as needed.

• Overdraft Line of Credit: Protection against "oops!" moments, covering unexpected shortfalls.

Digital Services Promotion: Features & Benefits

Call to Action: Simplify your back-to-school financial management! Our digital services provide convenient tools to help you juggle expenses, track spending, and manage your accounts on the go.

• Virtual Branch Online Banking: Access your accounts anytime, anywhere.

• Mobile Banking App: Manage finances from your smartphone, including mobile deposits and bill pay.

• Virtual Branch Bill Pay: Easily pay school fees, tuition, and other expenses.

• Account Alerts: Stay informed about your account activity and avoid overdrafts.

Cross-Sell Reminders for Staff

• Always open the Opportunity Box! Check for existing opportunities or open referrals.

• Focus on "What's In It For Them (WIIFT)?" When discussing our personal loans, digital services or other products, explain the specific features and benefits that directly address a member's needs. A conversation is not just one magical question; it's about understanding and communicating value.

"What's In It For Them (WIIFT)?" - Supporting Information

To help you articulate the benefits to members, here are some relevant statistics:

Personal Loan Statistics (as of Q1 2025):

Our members are taking out personal loans to cover their needs. The question is, are they getting those loans from us?

• Americans collectively owe $253 billion in personal loans.

• Approximately 24.6 million Americans have a personal loan.

• The average personal loan debt per borrower is $11,631.

• The average APR on a two-year loan from a commercial bank was 11.57% in May 2025.

• The national average rate for a three-year personal loan at a credit union was 10.75% in Q1 2025.

Back-to-School Spending (2025 Projections):

• K-12 Students: Families plan to spend an average of $858.07 on clothing, shoes, school supplies, and electronics. The total expected spending for K-12 is $39.4 billion.

• College Students: Families plan to spend an average of $1,325.85. The total expected spending for college is $88.8 billion.

How Our Personal Loans Can Help - An Example:

Consider a back-to-school expense of $1,325.85. Here's how a Beach Municipal FCU Personal Loan compares to the national average:

Feature	National Average	Our Personal Loan
Interest Rate	11.57% APR	8.95% APR
Payment Term	24 months	24 months
Total Interest	$166.00	$127.00
Total Savings		$39.00!

While $39.00 may not seem like much, that $39 equates to:

• A one year Parks & Rec youth membership
• Half off the basketball sign-up fee at Courthouse Rec
• A Southwest Airlines’  $39 Wanna Get Away ticket
• Six grande lattes 
• 13 gallons of gas ($2.96 at BJ's)

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