Cars and Cupcakes

Cars & Cupcakes: Enterprise Sales Event

Staff Guide: Spring Car Sale Promotion

We are revving up for our latest collaboration with Enterprise Car Sales! This event is designed to provide our members with a seamless, high-quality vehicle buying experience paired with the trusted financing of Beach Municipal FCU. To make things even sweeter, Twisted Sisters Cupcakes will be on-site with their food truck to reward our members and staff.

We need your help to drive awareness, encourage pre-approvals, and show members how easy it is to upgrade their ride while staying financially on track. 

This car sale is part of our "A Better Direction for Your Auto Loan" Spring & Summer Vehicle Promotion. Visit the Vehicle Loan page under "Marketing" to learn more, or

click here. 

Campaign Overview

This promotion focuses on the "perfect pairing" of reliable Enterprise Certified® vehicles and our competitive lending rates. By highlighting transparency and ease of use, we aim to move members from "just looking" to "ready to drive."

Campaign Target

• In-Market Buyers: Members currently looking for a vehicle who value "no-haggle" pricing.
• Safety-Conscious Drivers: Those who prioritize inspected, certified vehicles with a buy-back guarantee.
• Rate-Conscious Members: Members looking to secure their financing through the Credit Union before they hit the lot.

Promotion Strategies

• Drive Pre-Approvals: Encourage members to get their financing ready before the sale to earn a treat.
• Highlight the "Test Drive" Incentive: Get members behind the wheel on the day of the event.
• Staff Referrals: Your role is vital! Refer a member to Enterprise to earn a reward.
• Simplify the Search: Remind members they can start their search online from the comfort of home.

Campaign Timeframe

The campaign and sale events will take place in May 2026.

The "Sweet" Incentives

We’re offering a free cupcake from the Twisted Sisters Cupcakes food truck to the following participants:

• Members: Get pre-approved before the sale OR take a test drive on the day of the sale.
• Staff: Refer a member to Enterprise and receive a cupcake coupon to redeem on-site!

Note: Cupcake coupons are redeemable on-site during the sale dates listed below. Enterprise incentive is good for the entire month of May.

Sale Event Schedule

Date	Location	Featured Guest
May 15, 2026	Thalia Branch	Twisted Sisters Cupcakes
May 27, 2026	Princess Anne Branch	Twisted Sisters Cupcakes

Why Enterprise Car Sales?

 Trade-In Bonus: Members will receive Kelley Blue Book® (KBB) Trade-In Value plus an additional $500 when they trade in a vehicle during the sale event.

  Staff Scripting Tip: "Thinking of trading in your current ride? During our May events, Enterprise is giving you KBB value plus an extra $500. It’s a great way to lower your loan amount right from the start!"

Feature	Benefit to the Member
Enterprise Certified®	Every vehicle passes a rigorous inspection by an ASE-certified technician.
Transparent Pricing	No haggling. The price posted on the windshield is the price they pay.
7-Day Buy-Back	If they change their mind, Enterprise will buy it back (within 7 days or 1,000 miles).
Selection	Thousands of cars, SUVs, trucks, and vans available across various makes and models.
Seamless Financing	Turnkey financing options directly through Beach Municipal FCU.

Comparison: Traditional Buying vs. The Enterprise Experience

Feature	Traditional Dealership	Enterprise Sales Event
Pricing	Stressful negotiations	Simple, transparent pricing
Confidence	Unknown vehicle history	Enterprise Certified® & 7-Day Buy-Back
Financing	High-pressure third-party lenders	Trusted Beach Municipal FCU financing
Environment	High-pressure sales floor	Relaxed environment with cupcakes!

Staff Action Items

• Start the Conversation: Ask members if they are considering a vehicle upgrade this spring.
• Promote Pre-Approval: Remind them that getting pre-approved now saves time at the sale and earns them a free cupcake.
• Submit Your Referrals: Ensure you are tracking your referrals to Enterprise so you can get your cupcake coupon for the event days.
• Share the Inventory: Encourage members to shop the inventory online at the Enterprise website so they know what to look for on May 15 or May 27.

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