For All Their Favorite Things
Holiday Credit Card Promotion
Campaign Target
- Focus on both current and prospective credit union members.
- Persuade members to open a credit card with us.
- Encourage existing cardholders to use their Beach Municipal FCU credit card.
Campaign Timeframe
November 1 - December 31, 2024
Assets
- Statement Insert
- Flyer
- Teller Card
Features/Benefits
Beach Municipal FCU offers four credit cards, all of which offer the following benefits:
- Same low interest rates on purchases, balance transfers and cash advances ~ that means members don’t pay as much in interest when they use our credit card.
- No balance transfer fees ~ the average balance transfer fee is 3% to 5%! That means a member transferring $10k to their Beach Municipal credit card saves between $300-$500!
- No annual or application fees ~ we don’t charge our members for the “privilege” of using our credit card.
UChoose Rewards
- All credit cards, excluding Take Charge, offer rewards points.
- With UChoose Rewards, members earn one point for every dollar they spend.
- Points are redeemable for gift cards, travel rewards, PayPal purchases, merchandise and more.
- That means members get free stuff when they use their cards!
Cross Sell Reminders
Always open the Opportunity Box! Is there already an existing Opportunity or open Referral?
Remember, a conversation is not one magical question. Discussing the features and benefits of our credit cards can help members understand “what’s in it” for them.
Example One:
Them — “The holidays are killing me. I’m already exhausted!”
You — “I earn a lot of UChoose Rewards points from my holiday shopping, and I use these in January to help pay for a hotel in the Outer Banks for a weekend getaway.”
- Members who have not registered their credit cards with UChoose can do so by going to uchooserewards.com.
Example Two:
Them — “I’m getting my husband a big screen TV for the holidays!”
You — “We just ordered one online from Best Buy and saved hundreds of dollars by using PayPal and UChoose Rewards points at checkout. The
remaining balance was charged to our Beach Municipal credit card.”
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