Who Is Beach Municipal FCU?
Staff Guide: Membership Promotion
We all know what makes Beach Municipal Federal Credit Union special. As a not-for-profit financial cooperative, we're dedicated to our community and putting our members first. Now, we're asking for our members help to spread the word so even more people can experience the credit union difference.
Campaign Overview
During the month of August & September we will be running a membership campaign. This campaign will primarily leverage digital strategies to engage our members.
Campaign Targets
Our primary audience for these promotions includes:
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Existing Members
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Potential Members who work in the education & municipal sector.
Promotion Strategies
The main goals of these promotions are to:
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Persuade members to learn more about who can join Beach Municipal FCU
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Encourage members to promote credit union membership with the families, eligible friends and peers.
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Encourage potential members to join.
Campaign Timeframe
The campaign will run from August 1st to September 30th
Marketing Channels & Materials
We will be utilizing various channels and materials to reach our members:
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Teller Cards: Available.
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Statement Inserts: Sent in June statement
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Emails: Specific email campaigns will be deployed (refer to the Marketing Calendar for details).
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Flyers & Posters in branches
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Google Display Ads
Key Promotion Details
Who Can Join Our Credit Union?
You might be surprised by how many people are eligible to join the Beach Municipal FCU family. We proudly serve those connected to the City of Virginia Beach and Virginia Beach City Public Schools, including:
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Employees (full-time and part-time) and retirees of the City of Virginia Beach and Virginia Beach City Public Schools.
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Volunteers in city or school departments and facilities.
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Members of City of Virginia Beach boards and commissions.
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Immediate family members of all eligible individuals. This includes spouses, children, siblings, parents, grandparents, grandchildren, and step or adoptive relationships.
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Spouses of those who were members at the time of their passing.
Why Should They Join?
You already know the answer! Just like you, your friends, family, and colleagues will gain access to a wide range of financial products and services designed with their needs in mind.
As a credit union, we're focused on returning value to our members, which often means:
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Better rates on loans and savings
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Fewer fees than traditional banks
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Personalized service that truly cares about their financial well-being
Whether they're saving for a big purchase, planning for retirement, or need help with everyday expenses, we're here to help our community achieve their financial goals.
Help Us Spread the Word
Know someone who could benefit from the personalized service and financial advantages of Beach Municipal FCU? Inviting them is easy! They can simply visit our website to learn more about eligibility and how to become a member today.
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